Role: Product Manager

Timeline: 2011–2019

Location: Toronto, ON

Overview

Drove $8.7M+ in revenue through digital onboarding, proactive communications, UX redesign, and eCommerce return solutions.

The Challenge

Manual processes across onboarding, notifications, and returns were creating churn and inefficiency.

Strategy

• Mapped journeys and partnered with Deloitte
• Created modular product roadmaps
• Supported Sales and CX alignment

Execution

• Onboarding automation: $1.2M revenue
• Returns portal (Canadian Tire): $970K, 93.2 NPS
• Notifications: +2000% brand visibility
• Built B2B shipping channel: $5M/year
• Supported $6M in new sales

Results

• $8.7M+ total revenue
• 93.2 NPS