Role: Product Manager – Marketing Operations

Timeline: Apr 2022 – Apr 2023

Location: Toronto, ON

Overview

Led transformation of Walmart’s marketing systems (signage, internal comms, menus, feedback) supporting 100,000+ employees. Enabled $2.25B in sales attribution and $300K in cost savings.

The Challenge

Disconnected workflows, siloed tools, and rising associate experience demands required a unified product approach.

Strategy

• Built a 12-month roadmap across 5+ initiatives
• Aligned 7+ stakeholder groups
• Prioritized initiatives based on VoC and KPI impact

Execution

• Deployed real-time MyCustomer NPS engine (replacing consultants)
• Launched Neilsen MMM platform – $2.25B sales attribution
• Delivered digital signage and menu tools across 400+ stores
• Built a signage portal (90% adoption, 50% fewer errors)

Results

• $2.25B incremental sales
• $300K+ cost savings
• 90% adoption of signage platform