Product Manager | 15+ Years in Retail, Logistics, and SaaS

I turn complex business challenges into measurable, high-impact results. Across retail, logistics, and SaaS, I’ve driven outcomes such as boosting sales forecasting accuracy by 20% and generating $2.5M in new revenue in just 3 months. Skilled in aligning cross-functional teams, delivering B2B and enterprise products, and using analytics to optimize customer experiences. Currently expanding into AI-driven innovation and building a micro-SaaS with Lovable.dev and Supabase to blend analytics and automation at scale all while focused on career growth and meaningful, customer-centred work.

Core Skills & Competencies

Product Strategy & Roadmapping - Defined multi-year product vision for retail SaaS, increased sales forecasting accuracy by 20% through data driven planning.

Data Analytics & Insights - Built executive dashboards for logistics leadership, cutting reporting time by 50% and enabling faster operational decisions.

AI/Data Product Manager - Introduced automated campaign tracking in retail SaaS, improving conversion rates by 15% via real-time insights.

Cross-Functional Leadership - Directed engineering, design, and analytics teams to launch a shipping product generating $2.5M revenue in its first 3 months.

Customer-Centric Design - Applied journey mapping to onboarding flows, reducing user drop-off by 25%.

Performance Optimization - Streamlined vendor file management, cutting processing time by 40% and eliminating manual duplication.

Agile Product Delivery  - Managed backlog and iterative releases, delivering three high-impact features that drove 15% customer retention lift.

Experience

PBS Systems Inc | Product Marketing – Dealer Engagement | 2023 – 2024

Leading Canadian provider of dealership management software (DMS), serving 90%+ of franchised automotive dealerships in Canada and expanding across North America.

• Designed and rolled out engagement playbooks for PBS’s DMS, reaching 500+ North American dealerships and lifting adoption by 30% in six months.
• Built and launched the “PBS CRM Certification” program for dealership staff, boosting product expertise by 40% and cutting support tickets by 25%.
• Partnered with product dev to turn dealer feedback into a prioritization framework — delivered 3 high-impact features that lifted retention 15%.
• Created a peer-to-peer community hub, driving 80% user adoption in three months and trimming onboarding time by 20%.

Walmart Canada | Product Manager – Associate Tools | 2022 – 2023

One of Canada’s largest retailers, operating 400+ stores and 7 distribution centres, serving over 1.5M customers daily. Managed 2 Business Analyst and 1 Graphic Designer