About Me

Strategic Product & Marketing Leader with over 15 years of experience in SaaS, B2B, logistics, and consulting. I specialize in transforming insights into adoption by bridging product vision, customer engagement, ecosystem growth, and scalable roadmaps. My expertise lies in blending market insights, UX design, agile delivery, and go-to-market strategies to drive measurable business impact through user-centered products.

Core Competencies

• Product Management: Roadmaps, Prioritization, Lifecycle Strategy, KPI Ownership
• Marketing Leadership: Engagement Campaigns, GTM Planning, Brand Positioning
• Ecosystem Development: Platform Thinking, Partner Enablement, Integration Strategy
• UX and Customer Research: Journey Mapping, Design Thinking, Prototyping
• Data & Analytics: Salesforce, Amplitude, Figma, GA, Miro, JIRA, Confluence

Professional Experience

PBS Systems Inc

Senior Product Marketing Manager – Dealer Engagement

Nov 2023 – Present | Toronto, ON

• Launched a full-funnel customer engagement strategy, boosting adoption by 30%+
• Created PBS Certification program increasing dealership staff expertise by 40%
• Prioritized VoC-driven features with Product team, increasing retention by 15%
• Built a customer community platform achieving 80% adoption within 3 months

Walmart Canada – Global Tech

Product Manager – Marketing Operations & Customer Insights